Celebrities And Influencers

Celebrities And Influencers

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, many brands used influencers alongside traditional celebrities. At the same time, more and more businesses are going that extra step and investing in influencer marketing.

Brands are increasingly relying on influencers, and may eventually prefer them over traditional celebrities. We believe in 2020, we’re going to see them prevailing in the marketing landscape, and overtaking celebrities.

Across the marketing industry, there seems to be a general air of confusion between celebrities and influencers. Let’s start by differentiating between both of them.

Celebrities:

Celebrities belong to the category of people who have a name for themselves via their talents be it acting, singing, dancing etc. How many times has one watched Ranveer Singh pop up in a random ad during an over break? Brands mostly prefer associating with celebrities to make them the sole ambassador of that brand if they feel the celebrity’s views and ideals align with their product’s goal. However, mostly because they feel a particular celebrity will be able to influence their fans or supporters because of their huge following. An example is Virat Kohli and Anushka Sharma endorsing for Clinic All Clear

autobiographies of celebrities and influencer

Influencers:

Influencers are those people who have amassed a huge following on social media because of the content they produce. Most people who follow them can relate or enjoy their posts or videos. There are a wide range of influencers nowadays. You have fashion influencers, photographers, food bloggers, automobile enthusiasts, etc. When a particular brand has a product similar to that of the influencer’s field of work, and the influencer has a considerable following, they approach the influencer to promote and endorse the product on their social media in what is now known as influencer marketing. 

Influencers depend entirely on engagement. The more engagement, the better

Why more brands prefer Influencer Marketing?

Target Audience:

Suppose a brand has a product for a particular group of people called the target audience, then approaching a celebrity for endorsement seems pointless since celebrities have fans from all groups of people. When you are targeting a specific group of people, influencers are the way to go. Most of their following is only because people are interested in their work. When the product aligns with the influencers’ line of work, then one automatically has the audience who will genuinely be interested in the product. This is where influencer marketing is more efficient.

Content Of The Influencers:

Even if one does have influencers in their kitty, what is more important is the content they create. With celebrities, one will have to do the majority of work right from collaborating with their schedules, creating campaigns, writing scripts, etc. Whereas with influencers most of this burden now rests on their shoulders. Most influencers prefer to work on their own and having some talented influencers like Tanmay Bhatt, one can almost always expect unique, freshly brewed content. Each influencer will have their own style and that works for a reason. That being said, one must make sure the content they create is relatable to the product and the brand’s target audience.

Reach Of The Influencers:

Because of the huge following these Influencers enjoy, the reach is also substantial. One can get back almost twice of what they invested. With unique content, one can expect the post or campaign to attain a large number of impressions. What’s more, unlike celebrities, influencers also engage with their followers clearing any doubt and confusion they might have.

Conclusion:

Overall, influencer marketing is picking up substantial traction and experts predicting that the industry is well on track to be worth up to 15 billion dollars by 2022. Of course, no doubt one can always generate a lot of traction and buzz for their product with celebrities, but with influencer marketing one can have a much better reach owing to the above factors.

So get on the influencer marketing train if you haven’t already and watch the magic unfold yourself. If you need any further help with influencer marketing, check out our website.

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